The battle against the bugs has become something of a crusade. A month ago, the public chose the search for an answer to antibiotic resistance as the topic for the 2014 Longitude Prize, a £10m challenge to help solve one of the greatest issues of our time.
Recently, David Cameron committed the UK to leading a global campaign to save us from the potentially devastating problems that could result from antibiotics becoming ever less effective. Millions of people are now aware of the issue, and thousands, perhaps tens of thousands, are working to address it.
It was very different 300 years ago, when a committee of a dozen rather grumpy men made the final decision on allocating the original £20,000 Longitude Prize. In the end, and very reluctantly, they had to award it to John Harrison, a humble Yorkshire clockmaker, whose successive inventions had solved the problem of measuring longitude at sea better than any alternative.
This time, vastly larger numbers have taken part in the conversation about what the Longitude Prize 2014 should focus on, arguing about which of the six challenges initially selected was the most important and urgent. These ranged from tackling dementia to carbon free flight, from water desalination to paralysis. But antibiotics was a worthy winner – specifically finding a way to tackle the rise of antibiotic resistance, a problem that could threaten millions of lives. We have relied on antibiotics for over 80 years, and can all see their benefits. But too much use, and too often treating antibiotics as a first response, has fuelled the rise of resistance.

This opportunity notwithstanding, Europe’s precautionary principle (“PP”) has been identified as a potential obstacle to a successful TTIP outcome. In our view, the TTIP presents a significant opportunity for creating a process for regulatory cooperation, harmonization, and convergence. In this article, we focus on the PP and related differences in regulatory procedures. Specifically, we discuss the PP’s relation to post-modernism, and its influence on EU regulatory procedure and science, highlighting the paradoxes inherent in the PP. To put these issues into perspective, we also review the ‘reality of precaution.’ In light of this analysis, we assess the effectiveness of the trading partners’ attempts to reduce the regulatory divide, and explore what the EU and US can learn from each other. We then proceed to present some recommendations on how they should proceed in the TTIP negotiations. 



Think of Frankenstein’s monster, brought to life by galvanic energy, except these “electric bacteria” are very real and are popping up all over the place.
Now, the company is 






