Big Brother Watch sounding alarm over facial recognition tech

On July 2nd I appeared on Good Morning Britain to speak out for the many victims of facial recognition we’ve been supporting
Facial recognition is out of control in the UK and there are still no specific laws governing its use.
Danielle Horan was falsely accused of shoplifting at a Home Bargains store and added to a facial recognition watchlist using Facewatch technology.
Today she told her story to millions of viewers on Good Morning Britain.
“I went into my local store and was asked to leave again by the area manager [after a facial recognition flag] and I was really embarrassed on both occasions and felt worried about the accusations and what I may have done.”
“I spent about two weeks trying to prove that I had not stolen the items”
Below is the facial recognition ‘mugshot’ that appeared in the Facewatch system, used to ban Danielle from every shop in her area that deploys the technology.

With your continued support, we can help victims like Danielle clear their names, make legal complaints and speak out against this technology.
You could be next…
Danielle’s story is not isolated. We are contacted by innocent members of the public every week who have been either misidentified by facial recognition technology or wrongly added to a facial recognition blacklist.
Thanks to our supporters, we are:
- Backing groundbreaking legal action against the use of live facial recognition
- Working in parliament to demand the government rolls back facial recognition
- Giving legal advice & support to people affected by live facial recognition
Thank you for standing with us
See more here substack.com
Header image: MIT News
Please Donate Below To Support Our Ongoing Work To Defend The Scientific Method
PRINCIPIA SCIENTIFIC INTERNATIONAL, legally registered in the UK as a company
incorporated for charitable purposes. Head Office: 27 Old Gloucester Street, London WC1N 3AX.
Trackback from your site.

Tom
| #
Government gone haywire again. They really do hate the citizens.
Reply
Aaron
| #
government must go. ALL governments are corrupt, terrorists and a threat to humanity
rules not rulers
Reply