A Growing Number Of US Car Shoppers Are Rejecting EV’s
Despite ‘strong’ EV sales growth, the ratio of U.S. car shoppers uninterested in buying an EV is increasing, according to a new J.D. Power survey
“Top-line metrics on overall EV market share, availability and affordability have been on a long-term upward trend,” J.D. Power said in a statement, “but beneath those headline numbers we are starting to see some consumer behaviors that suggest a possible bifurcation of the automotive marketplace.”
J.D. Power’s data show the number of shoppers “very unlikely” to consider an EV purchase in the next 12 months reached 21 percent in March.
That’s up two percent from the month before and the highest “very unlikely” response J.D. Power had ever seen.
Price and charging were the biggest reasons survey respondents rejected EVs. Of those “very unlikely” and “somewhat unlikely” to consider an EV, 49 percent cited both “lack of charging station availability” and “purchase price” as reasons for their disinterest in EVs.
“Limited driving distance per charge” and “time required to charge” were also frequently cited, with 43 and 41 percent of respondents, respectively, listing them as factors in avoiding an EV purchase.
On pricing, J.D. Power pointed to the continued confusion over the federal EV tax credit and its tighter requirements, which the firm argues impacts affordability but reduces the number of qualifying EVs.
EV prices themselves are also quite volatile at the moment, which could also be dissuading consumers.
On charging, J.D. Power has found in previous studies that customers are much more satisfied with the Tesla Supercharger network, although they’ve soured a bit with home charging due to surging home electricity prices, mainly in the Northeast.
However, it’s worth remembering that these findings come in the context of ‘strong’ EV sales growth.
EVs represented 7.3 percent of all U.S. new-car sales in March, according to J.D. Power.
That’s down from 8.5 percent in February, but still a big increase from EVs’ 2.6 percent market share in February 2020.
Although the policy itself might be political, polls have repeatedly found that the ideas behind the policy—and EV adoption itself—isn’t so partisan.
See more here greencarreports.com
Header image: Electrek
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Tom
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Total waste of money unless you are a prisoner in a 15 minute city dungeon.
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Charles Higley
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It is just the availability of charging and the cost of the car. There is the availability of power, with Calif. telling people when they should charge, and the fact that the batteries only have a 3 to 7 year life, fading over time and costing over $20 grand to replace as they will be 3rd party products. Oh, and the value of the EV drops off more than twice as fast as an ICE vehicle. And, these cars are heavier than their equivalent ICE cars, wear out tires and roads faster, tend to burst into uncontrollable fires, incredibly costly to repair, lose mileage in cold weather and hot weather, and are generally inconvenient in every way. But, it’s worth the virtue-signaling, right?
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VOWG
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EVs are like the “covid” vax, not worth a damn.
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Dave
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EVs, Unsafe at any speed!
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cathleen
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I was recently in California and stopped at a gas station to fill up my tank, it took 5 minutes. Meanwhile, just on the other side of the gas station, there was a EV charging station. All stations were full with six EV cars waiting in line. The people were sitting in their cars, probably for hours to get charged. I smiled and waved at them as I sped off.
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Howdy
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Just watched an announcement by tesla of the Lithium/Titanium cell. The statement points to a lifetime of 80 years or so, and charge rates of massive capacity
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