UK Govt deploys ‘nudge unit’ to brainwash people into embracing ‘net zero’

Written by Ethan Huff on February 8, 2023. Posted in Current News

The UK government has launched a new program to manipulate and goad people into accepting “a net zero society” as the solution to so-called ‘climate change’

The Behavioural Insights Team (BIT), as it is called, was launched by the UK government in 2021 and eventually taken over by Nesta, a self-described independent charity focused on innovation.

Nesta recently put out a “guide” outlining some of the techniques that are being used to psychologically provoke the general public into accepting a new normal to ‘fight global warming’.

‘Greenhouse gas’ emissions, the report states, are evil and must be done away with by the government.

One way to do this is by launching a “nudge unit” to corral the human herd into embracing a future filled with green fascism and the loss of all freedoms, which we are told destroy the planet.

The stated purpose of the nudge unit is to brainwash people into living shackled lives for fear that if they don’t, the planet will melt, the oceans will rise, and everyone will die.

“These choices concern and consume people’s everyday lives: what they wear, what and how much they eat, how they travel to work, whether that job is ‘climate-friendly,’ how they travel just in general and where to, for example, for a vacation,” explains Reclaim the Net.

“These are all examples of what the report aims to affect from the behavioral perspective, and clearly, the ‘solution’ is to actively push citizens toward ‘social transformation’.”

Net zero means zero freedoms

The report also mentions trying to redirect people’s behaviors through their smartphone apps by reminding them, as one example, to order less takeout food because the packaging pollutes the earth.

A “net zero society” also means that people will have to eat far less food – and especially far less meat. So, the nudge unit might inform a user via his or her smartphone that ordering a smaller portion of “plant-based” items as opposed to real food is optimal for stopping ‘climate change’.

Social media influencers also play a role in this as they can instruct their followers about how to adopt more “green behaviors” that are ‘environmentally friendly’.

A celebrity, for instance, might avoid flying on her private jet for a day and instead film herself riding a bike to the store to show her followers what “saving the planet” looks like.

Individual car ownership is a no-no in the net zero society of the future, and the BIT report addresses this as well with a case study about a new “Mobility as a Service” app that is designed to encourage people to take public transportation or to just not leave their homes all that often in order to minimize ‘greenhouse gas’ emissions.

Another case study included in the report discusses “encouraging” dining establishment customers to order smaller portions of “sustainable” food items as defined by the globalists.

One concept is to create a “sustainable food easy” app that “gives many opportunities to provide timely substitution prompts, or encourage personalized goals and tips linked to product filters and ranking.”

Some of the listed partners for these case study interventions include HMG, the French government, the Crown Prince Court of the United Arab Emirates (UAE), the World Wildlife Forum, Unilever, Tesco, Sky, Gumtree, and Cogo, among others.

See more here naturalnews.com

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